Episode

Why Your Customers Decide in Seconds: The Biology Behind Effective Brand Messaging with Leo York

Podcast

The Business of Whats Next

Published

Dec 17, 2025

Duration seconds

1969

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not_requested

Canonical source

https://business-of-whats-next.simplecast.com/episodes/bwn-4-leo-york-zFVWY_1U

Audio

https://cdn.simplecast.com/audio/145d233d-d6be-464a-abfc-629e48624020/episodes/ca5d6b01-4a0f-4e23-acb4-1aff35aa37b6/audio/d0c707bb-27b1-43fa-be3f-c4ae94992d80/default_tc.mp3?aid=rss_feed&feed=lIsxcGMG

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Summary

The Business of What’s Next sits down with Leo York, founder of Leo Copywriting, for a conversation that flips traditional messaging advice on its head. Leo blends copywriting with evolutionary biology to explain why some messages connect instantly while others never land at all. From instinct-driven decision-making to the visual cues customers interpret before they ever read a word, this episode breaks down the real forces shaping brand communication. If your business is relying on gut feel or guesswork to clarify its message, this discussion will change how you think.