{"podcast":{"title":"The Business of Whats Next","slug":"the-business-of-whats-next-6575214","podcast_index_feed_id":6575214,"rss_url":"https://feeds.simplecast.com/lIsxcGMG","website_url":"https://business-of-whats-next.simplecast.com","image_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/77b04110-64e0-4b1d-933c-a1414e63fc1b/3000x3000/the-20business-20of-20whats-20next-20-20podcast.jpg?aid=rss_feed","author":"Matthew Shipp","episode_count":85,"summary":"The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results. Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth.","last_synced_at":"2026-07-08T14:17:28.105018+00:00","page_url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214"},"episode":{"title":"Why Your Customers Decide in Seconds: The Biology Behind Effective Brand Messaging with Leo York","slug":"why-your-customers-decide-in-seconds-the-biology-behind-effective-brand-messaging-with-leo-york","published_at":"2025-12-17T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214/why-your-customers-decide-in-seconds-the-biology-behind-effective-brand-messaging-with-leo-york","show_page_url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214","url":"https://business-of-whats-next.simplecast.com/episodes/bwn-4-leo-york-zFVWY_1U","audio_url":"https://cdn.simplecast.com/audio/145d233d-d6be-464a-abfc-629e48624020/episodes/ca5d6b01-4a0f-4e23-acb4-1aff35aa37b6/audio/d0c707bb-27b1-43fa-be3f-c4ae94992d80/default_tc.mp3?aid=rss_feed&feed=lIsxcGMG","summary":"The Business of What’s Next sits down with Leo York, founder of Leo Copywriting, for a conversation that flips traditional messaging advice on its head. Leo blends copywriting with evolutionary biology to explain why some messages connect instantly while others never land at all. From instinct-driven decision-making to the visual cues customers interpret before they ever read a word, this episode breaks down the real forces shaping brand communication. If your business is relying on gut feel or guesswork to clarify its message, this discussion will change how you think.","meta_description":"The Business of What’s Next sits down with Leo York, founder of Leo Copywriting, for a conversation that flips traditional messaging advice on its head. L…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1969,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-of-whats-next-6575214/episodes/why-your-customers-decide-in-seconds-the-biology-behind-effective-brand-messaging-with-leo-york/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214/why-your-customers-decide-in-seconds-the-biology-behind-effective-brand-messaging-with-leo-york.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}