Episode

77: A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy

Podcast
The Brand & Market Podcast - Turning Airbnb Listings into Legacies
Published
Jan 7, 2026
Duration seconds
2075
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https://the-brand-and-market-podcast.captivate.fm/episode/a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy
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https://episodes.captivate.fm/episode/315c44ee-8638-49e9-a503-81ac2f7d87ab.mp3
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Markdown
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Summary

Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year. Time-stamps: Analyzing current social media trends (2:58) 2026 influencer strategy (8:28) Leveraging local partnerships (12:16) Short-Term Rental Acquisition (15:43) Additional affiliate income from within our rentals (16:35) Taking advantages of services via The Host Co. (19:23) Pulling guests to your direct booking site (21:50) SEO vs. GEO (26:25) Waitlist and email marketing strategy (29:44) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co