# 77: A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/77-a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/77-a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy.md Podcast: [The Brand & Market Podcast - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214) Published: 2026-01-07T10:00:00+00:00 Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy Audio file: https://episodes.captivate.fm/episode/315c44ee-8638-49e9-a503-81ac2f7d87ab.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/77-a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy Duration seconds: 2075 ## Resource Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year. Time-stamps: Analyzing current social media trends (2:58) 2026 influencer strategy (8:28) Leveraging local partnerships (12:16) Short-Term Rental Acquisition (15:43) Additional affiliate income from within our rentals (16:35) Taking advantages of services via The Host Co. (19:23) Pulling guests to your direct booking site (21:50) SEO vs. GEO (26:25) Waitlist and email marketing strategy (29:44) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/77-a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/77-a-behind-the-scenes-look-at-my-2026-short-term-rental-marketing-strategy.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.