Episode
111: Building Your Dream STR Portfolio with Zack Metcalf
- Published
- Aug 26, 2026
- Duration seconds
- 3095
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Summary
Description: How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement. Time-stamps: Meet Zack Metcalf (1:48) Zack’s first property and its evolution (2:53) The micro-resort name change story (9:46) Incorporating core values into the brand (14:49) How brand strategy impacted the rest of the project (17:24) Zack’s next big property, Stone Tavern (20:43) Building a partnership with an international company (30:44) How lessons from INTRVL apply to Stone Tavern (33:28) Zack’s latest project, LNGLIV (35:08) Mentioned in This Episode: Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort Zack Metcalf Instagram: instagram.com/zackmetcalf_ Stay INTRVL: stayintrvl.com Stay INTRVL Instagram: instagram.com/stayintrvl LNGLIV: lngliv.com LNGLIV Instagram: instagram.com/lng_liv Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling