# 111: Building Your Dream STR Portfolio with Zack Metcalf

Page: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/111-building-your-dream-str-portfolio-with-zack-metcalf
Text version: https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/111-building-your-dream-str-portfolio-with-zack-metcalf.md
Podcast: [Brand & Market - Turning Airbnb Listings into Legacies](https://stenobird.com/podcast/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214)
Published: 2026-08-26T10:00:00+00:00
Episode link: https://the-brand-and-market-podcast.captivate.fm/episode/building-your-dream-str-portfolio-with-zack-metcalf
Audio file: https://episodes.captivate.fm/episode/be31a5bc-5268-4424-a2b5-fc5f7896c856.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-brand-market-podcast-turning-airbnb-listings-into-legacies-6727214/episodes/111-building-your-dream-str-portfolio-with-zack-metcalf
Duration seconds: 3095

## Resource

Description: How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement. Time-stamps: Meet Zack Metcalf (1:48) Zack’s first property and its evolution (2:53) The micro-resort name change story (9:46) Incorporating core values into the brand (14:49) How brand strategy impacted the rest of the project (17:24) Zack’s next big property, Stone Tavern (20:43) Building a partnership with an international company (30:44) How lessons from INTRVL apply to Stone Tavern (33:28) Zack’s latest project, LNGLIV (35:08) Mentioned in This Episode: Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort Zack Metcalf Instagram: instagram.com/zackmetcalf_ Stay INTRVL: stayintrvl.com Stay INTRVL Instagram: instagram.com/stayintrvl LNGLIV: lngliv.com LNGLIV Instagram: instagram.com/lng_liv Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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