Episode
Decisions That Made Me: Jesper Brodin (IKEA)
- Podcast
- The Bottom Line
- Published
- Nov 20, 2025
- Duration seconds
- 843
- Processing state
not_requested- Canonical source
- http://www.bbc.co.uk/programmes/p0mhrg1g
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Summary
When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s led two major transformations - taking the company digital and making it more eco-friendly. Now, as he steps down from his role, he tells Evan Davis about the lessons he learned from IKEA’s legendary founder, Ingvar Kamprad. And why he’s planning to buy himself a new guitar. (Image: Jesper Brodin. Credit: JOEL SAGET/AFP via Getty Images)