# Decisions That Made Me: Jesper Brodin (IKEA)

Page: https://stenobird.com/podcast/the-bottom-line-1067438/decisions-that-made-me-jesper-brodin-ikea
Text version: https://stenobird.com/podcast/the-bottom-line-1067438/decisions-that-made-me-jesper-brodin-ikea.md
Podcast: [The Bottom Line](https://stenobird.com/podcast/the-bottom-line-1067438)
Published: 2025-11-20T12:30:00+00:00
Episode link: http://www.bbc.co.uk/programmes/p0mhrg1g
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0mhrd56.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-bottom-line-1067438/episodes/decisions-that-made-me-jesper-brodin-ikea
Duration seconds: 843

## Resource

When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s led two major transformations - taking the company digital and making it more eco-friendly. Now, as he steps down from his role, he tells Evan Davis about the lessons he learned from IKEA’s legendary founder, Ingvar Kamprad. And why he’s planning to buy himself a new guitar. (Image: Jesper Brodin. Credit: JOEL SAGET/AFP via Getty Images)

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## Transcript

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