{"podcast":{"title":"The Bottom Line","slug":"the-bottom-line-1067438","podcast_index_feed_id":1067438,"rss_url":"https://podcasts.files.bbci.co.uk/b006sz6t.rss","website_url":"http://www.bbc.co.uk/programmes/b006sz6t","image_url":"http://ichef.bbci.co.uk/images/ic/3000x3000/p0lj0v13.jpg","author":"BBC","episode_count":428,"summary":"Evan Davis hosts the business conversation show with people at the top giving insight into what matters","last_synced_at":"2026-06-12T00:17:34.720641+00:00","page_url":"https://stenobird.com/podcast/the-bottom-line-1067438"},"episode":{"title":"Decisions That Made Me: Jesper Brodin (IKEA)","slug":"decisions-that-made-me-jesper-brodin-ikea","published_at":"2025-11-20T12:30:00+00:00","page_url":"https://stenobird.com/podcast/the-bottom-line-1067438/decisions-that-made-me-jesper-brodin-ikea","show_page_url":"https://stenobird.com/podcast/the-bottom-line-1067438","url":"http://www.bbc.co.uk/programmes/p0mhrg1g","audio_url":"http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0mhrd56.mp3","summary":"When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s led two major transformations - taking the company digital and making it more eco-friendly. Now, as he steps down from his role, he tells Evan Davis about the lessons he learned from IKEA’s legendary founder, Ingvar Kamprad. And why he’s planning to buy himself a new guitar. (Image: Jesper Brodin. Credit: JOEL SAGET/AFP via Getty Images)","meta_description":"When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years…","key_points":[],"chapters":[],"topics":[],"duration_seconds":843,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bottom-line-1067438/episodes/decisions-that-made-me-jesper-brodin-ikea/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bottom-line-1067438/decisions-that-made-me-jesper-brodin-ikea.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}