Episode
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
- Podcast
- The Bliss Business Podcast
- Published
- May 27, 2026
- Duration seconds
- 1727
- Processing state
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Summary
Marketing should do more than generate awareness. It should generate measurable growth. The brands scaling fastest today are the ones treating marketing as a true revenue engine — aligning strategy, analytics, and customer acquisition with aggressive business goals. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Laura Rice, MBA, CFE, Owner of Rice Fractional CMO . Laura is a growth strategy leader specializing in brand transformation, demand generation, and customer acquisition for multi-brand and franchise organizations. With nearly three decades of experience across franchising, education, health and wellness, consumer brands, and government sectors, she has built scalable marketing engines, managed multi-million-dollar budgets, and led integrated B2B franchise development and B2C acquisition strategies designed to drive measurable enterprise growth through omni-channel marketing, performance analytics, and data-driven execution. 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • What it takes to turn marketing into a true revenue engine • Building scalable acquisition systems across franchise organizations • Aligning marketing analytics with aggressive growth goals • Creating full-funnel strategies that drive measurable business impact 🎧 If you’re looking to connect marketing performance directly to revenue growth, this conversation delivers practical insight from decades of hands-on leadership experience.