{"podcast":{"title":"The Bliss Business Podcast","slug":"the-bliss-business-podcast-7082902","podcast_index_feed_id":7082902,"rss_url":"https://anchor.fm/s/f08fbcb8/podcast/rss","website_url":"https://www.theblisspodcast.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40259518/40259518-1705011175077-1bceb90a8572a.jpg","author":"Zero Company","episode_count":330,"summary":"The Bliss Business Podcast. B.L.I.S.S. stands for Build Love Into Scalable Systems. The Bliss Business Podcast emerges as a sanctuary where the principles of empathy, love, and conscious awareness in business are not just discussed — they are celebrated and sought after. \"The Bliss Business Podcast’s mission is to spread empathy, connection and consciousness in business.”","last_synced_at":"2026-06-26T08:20:23.957622+00:00","page_url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902"},"episode":{"title":"Marketing With Purpose Kit: Turning Marketing into a Revenue Engine","slug":"marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine","published_at":"2026-05-27T15:00:00+00:00","page_url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine","show_page_url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902","url":"https://podcasters.spotify.com/pod/show/zero-company/episodes/Marketing-With-Purpose-Kit-Turning-Marketing-into-a-Revenue-Engine-e3jonk1","audio_url":"https://anchor.fm/s/f08fbcb8/podcast/play/120396865/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-22%2F424698895-44100-2-8134630c8d607.mp3","summary":"Marketing should do more than generate awareness. It should generate measurable growth. The brands scaling fastest today are the ones treating marketing as a true revenue engine — aligning strategy, analytics, and customer acquisition with aggressive business goals. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Laura Rice, MBA, CFE, Owner of Rice Fractional CMO . Laura is a growth strategy leader specializing in brand transformation, demand generation, and customer acquisition for multi-brand and franchise organizations. With nearly three decades of experience across franchising, education, health and wellness, consumer brands, and government sectors, she has built scalable marketing engines, managed multi-million-dollar budgets, and led integrated B2B franchise development and B2C acquisition strategies designed to drive measurable enterprise growth through omni-channel marketing, performance analytics, and data-driven execution. 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • What it takes to turn marketing into a true revenue engine • Building scalable acquisition systems across franchise organizations • Aligning marketing analytics with aggressive growth goals • Creating full-funnel strategies that drive measurable business impact 🎧 If you’re looking to connect marketing performance directly to revenue growth, this conversation delivers practical insight from decades of hands-on leadership experience.","meta_description":"Marketing should do more than generate awareness. It should generate measurable growth. The brands scaling fastest today are the ones treating marketing a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1727,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bliss-business-podcast-7082902/episodes/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}