# Marketing With Purpose Kit: Turning Marketing into a Revenue Engine

Page: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine
Text version: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine.md
Podcast: [The Bliss Business Podcast](https://stenobird.com/podcast/the-bliss-business-podcast-7082902)
Published: 2026-05-27T15:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/zero-company/episodes/Marketing-With-Purpose-Kit-Turning-Marketing-into-a-Revenue-Engine-e3jonk1
Audio file: https://anchor.fm/s/f08fbcb8/podcast/play/120396865/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-22%2F424698895-44100-2-8134630c8d607.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-bliss-business-podcast-7082902/episodes/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine
Duration seconds: 1727

## Resource

Marketing should do more than generate awareness. It should generate measurable growth. The brands scaling fastest today are the ones treating marketing as a true revenue engine — aligning strategy, analytics, and customer acquisition with aggressive business goals. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Laura Rice, MBA, CFE, Owner of Rice Fractional CMO . Laura is a growth strategy leader specializing in brand transformation, demand generation, and customer acquisition for multi-brand and franchise organizations. With nearly three decades of experience across franchising, education, health and wellness, consumer brands, and government sectors, she has built scalable marketing engines, managed multi-million-dollar budgets, and led integrated B2B franchise development and B2C acquisition strategies designed to drive measurable enterprise growth through omni-channel marketing, performance analytics, and data-driven execution. 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • What it takes to turn marketing into a true revenue engine • Building scalable acquisition systems across franchise organizations • Aligning marketing analytics with aggressive growth goals • Creating full-funnel strategies that drive measurable business impact 🎧 If you’re looking to connect marketing performance directly to revenue growth, this conversation delivers practical insight from decades of hands-on leadership experience.

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## Transcript

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