Episode
Marketing With Purpose Kit: Aligning Marketing with Business Growth
- Podcast
- The Bliss Business Podcast
- Published
- May 20, 2026
- Duration seconds
- 1569
- Processing state
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Summary
Marketing works best when every campaign, metric, and strategy is tied to real business goals. Without alignment, even high-performing marketing efforts can miss the bigger picture. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Kevan Zameni, Digital Marketing Specialist at Zero Company . At Zero Company, Kevan specializes in creating, managing, and optimizing complex PPC campaigns across platforms including Google Ads, Reddit, Facebook/Instagram, Twitter, and LinkedIn. He has worked with clients across multiple industries, aligning marketing strategies with critical business KPIs while improving SEO performance through on-site optimization, content strategy, and technical best practices. His data-driven approach focuses on connecting marketing execution directly to measurable business growth. 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • Why aligning marketing with business growth matters more than ever • Connecting campaign performance to meaningful KPIs • Building scalable PPC and SEO strategies that support growth • Turning analytics into smarter marketing decisions 🎧 If you’re looking to better connect your marketing efforts to measurable business outcomes, this conversation offers practical insight into performance-driven growth strategies.