# Marketing With Purpose Kit: Aligning Marketing with Business Growth

Page: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-aligning-marketing-with-business-growth
Text version: https://stenobird.com/podcast/the-bliss-business-podcast-7082902/marketing-with-purpose-kit-aligning-marketing-with-business-growth.md
Podcast: [The Bliss Business Podcast](https://stenobird.com/podcast/the-bliss-business-podcast-7082902)
Published: 2026-05-20T15:12:32+00:00
Episode link: https://podcasters.spotify.com/pod/show/zero-company/episodes/Marketing-With-Purpose-Kit-Aligning-Marketing-with-Business-Growth-e3jl9n9
Audio file: https://anchor.fm/s/f08fbcb8/podcast/play/120284329/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-20%2F424547225-44100-2-3f8750463bcb8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-bliss-business-podcast-7082902/episodes/marketing-with-purpose-kit-aligning-marketing-with-business-growth
Duration seconds: 1569

## Resource

Marketing works best when every campaign, metric, and strategy is tied to real business goals. Without alignment, even high-performing marketing efforts can miss the bigger picture. In this week’s Marketing With Purpose Kit from The Bliss Business Podcast , we’re joined by Kevan Zameni, Digital Marketing Specialist at Zero Company . At Zero Company, Kevan specializes in creating, managing, and optimizing complex PPC campaigns across platforms including Google Ads, Reddit, Facebook/Instagram, Twitter, and LinkedIn. He has worked with clients across multiple industries, aligning marketing strategies with critical business KPIs while improving SEO performance through on-site optimization, content strategy, and technical best practices. His data-driven approach focuses on connecting marketing execution directly to measurable business growth. 🎙️ Hosted by Tullio Siragusa 🎧 Produced by Martha Huerta 🧭 In this episode, we explore: • Why aligning marketing with business growth matters more than ever • Connecting campaign performance to meaningful KPIs • Building scalable PPC and SEO strategies that support growth • Turning analytics into smarter marketing decisions 🎧 If you’re looking to better connect your marketing efforts to measurable business outcomes, this conversation offers practical insight into performance-driven growth strategies.

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## Transcript

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