Episode
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
- Published
- Jan 7, 2026
- Duration seconds
- 1982
- Processing state
not_requested- Canonical source
- https://www.theagentsofchange.com/611
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Summary
If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact