{"podcast":{"title":"The Agents of Change Digital Marketing Podcast","slug":"the-agents-of-change-digital-marketing-podcast-431209","podcast_index_feed_id":431209,"rss_url":"https://themarketingagents.libsyn.com/rss","website_url":"http://www.theagentsofchange.com/podcasts/","image_url":"https://static.libsyn.com/p/assets/b/c/b/9/bcb9ef78e408913e88c4a68c3ddbc4f2/Podcast_Album_Artwork-01.jpg","author":"Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing","episode_count":632,"summary":"Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!","last_synced_at":"2026-07-01T16:20:34.391221+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209"},"episode":{"title":"Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson","slug":"kill-your-white-paper-smarter-lead-funnels-with-maeve-ferguson","published_at":"2026-01-07T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/kill-your-white-paper-smarter-lead-funnels-with-maeve-ferguson","show_page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209","url":"https://www.theagentsofchange.com/611","audio_url":"https://traffic.libsyn.com/secure/themarketingagents/EP611_AOCP.mp3?dest-id=145771","summary":"If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact","meta_description":"If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1982,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agents-of-change-digital-marketing-podcast-431209/episodes/kill-your-white-paper-smarter-lead-funnels-with-maeve-ferguson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/kill-your-white-paper-smarter-lead-funnels-with-maeve-ferguson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}