# Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson

Page: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/kill-your-white-paper-smarter-lead-funnels-with-maeve-ferguson
Text version: https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/kill-your-white-paper-smarter-lead-funnels-with-maeve-ferguson.md
Podcast: [The Agents of Change Digital Marketing Podcast](https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209)
Published: 2026-01-07T06:00:00+00:00
Episode link: https://www.theagentsofchange.com/611
Audio file: https://traffic.libsyn.com/secure/themarketingagents/EP611_AOCP.mp3?dest-id=145771
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Duration seconds: 1982

## Resource

If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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