Episode
The Legal Risks of AI in Agency Work, With Sharon Toerek
- Podcast
- The Agency Profit Podcast
- Published
- Dec 24, 2025
- Duration seconds
- 2202
- Processing state
not_requested- Canonical source
- https://parakeeto.com/blog/
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Summary
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by long-time agency legal expert and Innovative Agency host Sharon Toerek to unpack one of the most urgent but confusing topics facing firms right now: the legal and business implications of AI. Drawing on decades of experience representing creative and digital agencies, Sharon breaks down the real risk areas around generative AI, from IP ownership and infringement to data privacy, contractor usage, and client expectations. Together, she and Marcel explore how fast-moving AI tools are colliding with slow-moving law, what little case law we do have, and why clear contracts, internal AI policies, and a basic grasp of tool terms are now table stakes for operators. They also zoom out to talk about how AI, economic volatility, and founder fatigue are reshaping the M&A market, and why building your own IP gives you options whether you want to sell, stay, or spin off your expertise. If you’re trying to embrace AI without stepping on a legal landmine — and future-proof the value of your agency in a shifting market — this conversation offers a pragmatic roadmap for managing risk while still moving fast.