{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"The Legal Risks of AI in Agency Work, With Sharon Toerek","slug":"the-legal-risks-of-ai-in-agency-work-with-sharon-toerek","published_at":"2025-12-24T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/the-legal-risks-of-ai-in-agency-work-with-sharon-toerek","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/2de86269-9b00-497f-b5cc-24a28507160d/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=2de86269-9b00-497f-b5cc-24a28507160d&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by long-time agency legal expert and Innovative Agency host Sharon Toerek to unpack one of the most urgent but confusing topics facing firms right now: the legal and business implications of AI. Drawing on decades of experience representing creative and digital agencies, Sharon breaks down the real risk areas around generative AI, from IP ownership and infringement to data privacy, contractor usage, and client expectations. Together, she and Marcel explore how fast-moving AI tools are colliding with slow-moving law, what little case law we do have, and why clear contracts, internal AI policies, and a basic grasp of tool terms are now table stakes for operators. They also zoom out to talk about how AI, economic volatility, and founder fatigue are reshaping the M&A market, and why building your own IP gives you options whether you want to sell, stay, or spin off your expertise. If you’re trying to embrace AI without stepping on a legal landmine — and future-proof the value of your agency in a shifting market — this conversation offers a pragmatic roadmap for managing risk while still moving fast.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by long-time agency legal expert and Innovative Agency host Sharon Toere…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2202,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/the-legal-risks-of-ai-in-agency-work-with-sharon-toerek/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/the-legal-risks-of-ai-in-agency-work-with-sharon-toerek.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}