Episode
Donors Aren't Customers: Clay Buck on Reframing Nonprofit Storytelling
- Podcast
- Tellwell: The Podcast
- Published
- Feb 26, 2026
- Duration seconds
- 2177
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Summary
Nonprofit storytelling doesn't have to be a tearjerker to move people. It just has to be human. If you're a fundraiser who feels stuck telling the same sad story, this episode will change how you think about your work. Rethink the tearjerker story formulaSee donors as partners with a role to play, not an audience to convinceUse CRM data as a window into real human storiesMove from solicitation mode to invitation modeFind the quiet, powerful story hiding in plain sightGive donors a clear role ...