# Donors Aren't Customers: Clay Buck on Reframing Nonprofit Storytelling

Page: https://stenobird.com/podcast/tellwell-the-podcast-7097140/donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling
Text version: https://stenobird.com/podcast/tellwell-the-podcast-7097140/donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling.md
Podcast: [Tellwell: The Podcast](https://stenobird.com/podcast/tellwell-the-podcast-7097140)
Published: 2026-02-26T14:00:00+00:00
Episode link: https://www.buzzsprout.com/2379228/episodes/18748731-donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling.mp3
Audio file: https://www.buzzsprout.com/2379228/episodes/18748731-donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling.mp3
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JSON: https://stenobird.com/v1/public/podcasts/tellwell-the-podcast-7097140/episodes/donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling
Duration seconds: 2177

## Resource

Nonprofit storytelling doesn't have to be a tearjerker to move people. It just has to be human. If you're a fundraiser who feels stuck telling the same sad story, this episode will change how you think about your work. Rethink the tearjerker story formulaSee donors as partners with a role to play, not an audience to convinceUse CRM data as a window into real human storiesMove from solicitation mode to invitation modeFind the quiet, powerful story hiding in plain sightGive donors a clear role ...

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## Transcript

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