{"podcast":{"title":"Tellwell: The Podcast","slug":"tellwell-the-podcast-7097140","podcast_index_feed_id":7097140,"rss_url":"https://rss.buzzsprout.com/2379228.rss","website_url":"http://wetellwell.com/podcast","image_url":"https://storage.buzzsprout.com/g0gars9u0xlk1oar9mz6eec9gdyo?.jpg","author":"Tellwell Story Co.","episode_count":32,"summary":"Tellwell the Podcast is where real people share real stories—the kind of stories that make you laugh, think, and maybe even tear up a bit. Each episode, we sit down with folks who’ve had unique experiences, big and small, and we explore what makes their journeys so impactful. We celebrate those moments that connect us all, highlighting voices that inspire change and build community. So, tune in, get comfy, and let’s tell some stories together—stories that matter.","last_synced_at":"2026-06-18T04:17:31.131827+00:00","page_url":"https://stenobird.com/podcast/tellwell-the-podcast-7097140"},"episode":{"title":"Donors Aren't Customers: Clay Buck on Reframing Nonprofit Storytelling","slug":"donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling","published_at":"2026-02-26T14:00:00+00:00","page_url":"https://stenobird.com/podcast/tellwell-the-podcast-7097140/donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling","show_page_url":"https://stenobird.com/podcast/tellwell-the-podcast-7097140","url":"https://www.buzzsprout.com/2379228/episodes/18748731-donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling.mp3","audio_url":"https://www.buzzsprout.com/2379228/episodes/18748731-donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling.mp3","summary":"Nonprofit storytelling doesn't have to be a tearjerker to move people. It just has to be human. If you're a fundraiser who feels stuck telling the same sad story, this episode will change how you think about your work. Rethink the tearjerker story formulaSee donors as partners with a role to play, not an audience to convinceUse CRM data as a window into real human storiesMove from solicitation mode to invitation modeFind the quiet, powerful story hiding in plain sightGive donors a clear role ...","meta_description":"Nonprofit storytelling doesn't have to be a tearjerker to move people. It just has to be human. If you're a fundraiser who feels stuck telling the same sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2177,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/tellwell-the-podcast-7097140/episodes/donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/tellwell-the-podcast-7097140/donors-aren-t-customers-clay-buck-on-reframing-nonprofit-storytelling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}