Episode

Ep. 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Podcast: Talking Tactics
Published: Jun 24, 2025
Duration seconds: 1425
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Summary

What if a few strategic email decisions could boost your click-through rates by 73% and gifts by 26% on your giving day? On this episode of Talking Tactics, Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy that actually improved the donor experience. If you're looking for better ways to connect with alumni and donors during your next giving day — and drive real results — this episode is your blueprint.