# Ep. 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Page: https://stenobird.com/podcast/talking-tactics-6399040/ep-54-how-iowa-boosted-clicks-and-gifts-on-one-day-for-iowa
Text version: https://stenobird.com/podcast/talking-tactics-6399040/ep-54-how-iowa-boosted-clicks-and-gifts-on-one-day-for-iowa.md
Podcast: [Talking Tactics](https://stenobird.com/podcast/talking-tactics-6399040)
Published: 2025-06-24T07:00:00+00:00
Episode link: https://talking-tactics.simplecast.com/episodes/ep-54-how-iowa-boosted-clicks-and-gifts-on-one-day-for-iowa-HsbQjSav
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/ce079eef-b137-40d5-a5e4-21964b78f7a9/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=ce079eef-b137-40d5-a5e4-21964b78f7a9&feed=TW3wUdsO
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JSON: https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-54-how-iowa-boosted-clicks-and-gifts-on-one-day-for-iowa
Duration seconds: 1425

## Resource

What if a few strategic email decisions could boost your click-through rates by 73% and gifts by 26% on your giving day? On this episode of Talking Tactics, Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy that actually improved the donor experience. If you're looking for better ways to connect with alumni and donors during your next giving day — and drive real results — this episode is your blueprint.

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## Transcript

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