Episode
Building a Personal Brand as a Black Woman Feat. Asya (@conqueringasya) | Beauty, Softness & Success
- Podcast
- Softly Unfiltered
- Published
- Apr 22, 2026
- Duration seconds
- 3003
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/suburbanblackgirlpodcast/2756066
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Summary
In this episode, we sat down with Asya, content creator and founder behind @conqueringasya, to talk about what it really looks like to build a platform as a Black woman in beauty and lifestyle. From navigating double standards with brand deals to unlearning the strong Black woman role in her relationship, Asya kept it real from start to finish. We got into: • How Asya started creating content in 2017 with a JC Penney credit card and Fenty Beauty • Navigating beauty standards and double standards in brand partnerships as a Black woman • Why code switching followed her from corporate America into content creation • What it took to unlearn being the strong one and let her partner lead • Living with PCOS and showing up on camera authentically anyway • The friendship losses that came with leveling up and leaving certain chapters behind • Why she shares on her own terms and how she protects her peace online • What she tells anyone who wants to pursue content creation full time Mantra Moment: "Conquer life's adversities that come at you. Don't crumble underneath the pressure." — Asya (@conqueringasya) If this episode resonated, drop a comment and let us know which part of Aysa's story hit home for you. 📩 Email us: [email protected] 📱 Follow us on all platforms: @SuburbanBlackGirlPod ⭐ Leave us a rating on Apple Podcasts & Spotify!