Episode
Why Your Dunning Strategy Is Sending Customers to the Wrong Door
- Published
- Apr 14, 2026
- Duration seconds
- 1033
- Processing state
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Summary
Most subscription brands are losing revenue to failed payments - not because customers don't want to pay, but because they're being sent to the wrong place to fix it. In this episode, I break down how payment processing actually works, what your processor health score means, and how to build a dunning strategy that actually recovers payments. What we cover: How tokenization and payment processing work in subscription commerce Why your processor health score matters (and what hurts it) The math on why a 1% improvement in processing success is massive at scale In-app vs. third-party tools for payment recovery (Fly Code, Redux, Butter Payments) Why segmenting by payment method — credit card, Shop Pay, PayPal — is the key to better dunning How to stop sending PayPal subscribers to the wrong update link Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com