# Why Your Dunning Strategy Is Sending Customers to the Wrong Door

Page: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/why-your-dunning-strategy-is-sending-customers-to-the-wrong-door
Text version: https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/why-your-dunning-strategy-is-sending-customers-to-the-wrong-door.md
Podcast: [Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue](https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318)
Published: 2026-04-14T10:00:02+00:00
Episode link: https://www.spreaker.com/episode/why-your-dunning-strategy-is-sending-customers-to-the-wrong-door--71163008
Audio file: https://api.spreaker.com/download/episode/71163008/payment_processing_final_64.mp3
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JSON: https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/why-your-dunning-strategy-is-sending-customers-to-the-wrong-door
Duration seconds: 1033

## Resource

Most subscription brands are losing revenue to failed payments - not because customers don't want to pay, but because they're being sent to the wrong place to fix it. In this episode, I break down how payment processing actually works, what your processor health score means, and how to build a dunning strategy that actually recovers payments. What we cover: How tokenization and payment processing work in subscription commerce Why your processor health score matters (and what hurts it) The math on why a 1% improvement in processing success is massive at scale In-app vs. third-party tools for payment recovery (Fly Code, Redux, Butter Payments) Why segmenting by payment method — credit card, Shop Pay, PayPal — is the key to better dunning How to stop sending PayPal subscribers to the wrong update link Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

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## Transcript

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