Episode
Ep 156: If You Say This Word, I GUARANTEE You’re Undercharging
- Podcast
- Six Figure Designer
- Published
- May 11, 2026
- Duration seconds
- 1791
- Processing state
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Summary
In this episode, we’re talking about one tiny word that could be quietly costing you thousands in your design business: “just.” If you’ve ever said, “It’s just a small bathroom,” “It’s just a few finishes,” or “It’s just a consultation,” you may be unintentionally minimizing the expertise, decision-making, and professional value you bring to your projects. I’ll unpack why designers use this word, how it affects your pricing, and why work that feels easy to you is often the exact thing your clients need most. Plus, you’ll learn how to catch yourself before you undercharge and start describing your work in a way that reflects the true value of your experience. Want to connect with me and learn more about my coaching program? You can find me here: Instagram: @pameladurkin Coaching: www.pamela-durkin.com/coaching