Episode
What the #1 Restaurant in the World Taught Me About Running a Better STR Business
- Published
- Apr 20, 2026
- Duration seconds
- 1615
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Summary
Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets E just got back from the Unreasonable Hospitality Summit in Nashville — and this solo episode is his full recap. Will Guidara wrote Unreasonable Hospitality during COVID. He took Eleven Madison Park from a nice restaurant to the #1 restaurant in the world — the only restaurant to ever go from one Michelin star to three in a single year. His philosophy: service is what you do for people. Hospitality is how you make them feel. In this episode E breaks down the biggest lessons from the summit — how to systematize hospitality so your team delivers it consistently, why hiring the person over the resume matters more than you think, how to build a culture of praise and feedback that makes teams want to grow, and why the magic moments your guests remember are never accidental. He also tackles the AI question head on: the answer is not cutting your team — it is repurposing them to create more human moments in a world where genuine connection is becoming a scarce resource. The episode closes with the question Will Guidara asked the room that E says called him to greatness: "What would you attempt to do if you knew you couldn't fail?" Get the book: Unreasonable Hospitality by Will Guidara New book: Unreasonable Hospitality Field Guide (released April 28, 2026) Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets