# What the #1 Restaurant in the World Taught Me About Running a Better STR Business

Page: https://stenobird.com/podcast/short-term-rental-secrets-podcast-142895/what-the-1-restaurant-in-the-world-taught-me-about-running-a-better-str-business
Text version: https://stenobird.com/podcast/short-term-rental-secrets-podcast-142895/what-the-1-restaurant-in-the-world-taught-me-about-running-a-better-str-business.md
Podcast: [Short Term Rental Secrets Podcast](https://stenobird.com/podcast/short-term-rental-secrets-podcast-142895)
Published: 2026-04-20T09:00:00+00:00
Episode link: http://strsecrets.com/ep-290-what-the-1-restaurant-in-the-world-taught-me-about-running-a-better-str-business/
Audio file: https://episodes.captivate.fm/episode/7568072e-53d2-4256-836e-227db571cb4f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/short-term-rental-secrets-podcast-142895/episodes/what-the-1-restaurant-in-the-world-taught-me-about-running-a-better-str-business
Duration seconds: 1615

## Resource

Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets E just got back from the Unreasonable Hospitality Summit in Nashville — and this solo episode is his full recap. Will Guidara wrote Unreasonable Hospitality during COVID. He took Eleven Madison Park from a nice restaurant to the #1 restaurant in the world — the only restaurant to ever go from one Michelin star to three in a single year. His philosophy: service is what you do for people. Hospitality is how you make them feel. In this episode E breaks down the biggest lessons from the summit — how to systematize hospitality so your team delivers it consistently, why hiring the person over the resume matters more than you think, how to build a culture of praise and feedback that makes teams want to grow, and why the magic moments your guests remember are never accidental. He also tackles the AI question head on: the answer is not cutting your team — it is repurposing them to create more human moments in a world where genuine connection is becoming a scarce resource. The episode closes with the question Will Guidara asked the room that E says called him to greatness: "What would you attempt to do if you knew you couldn't fail?" Get the book: Unreasonable Hospitality by Will Guidara New book: Unreasonable Hospitality Field Guide (released April 28, 2026) Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets

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## Transcript

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