Episode

The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

Podcast: Shopify Masters
Published: May 14, 2026
Duration seconds: 2211
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Summary

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.