{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire","slug":"the-scrappy-outreach-strategy-behind-candier-s-14-million-retail-empire","published_at":"2026-05-14T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/the-scrappy-outreach-strategy-behind-candier-s-14-million-retail-empire","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/the-scrappy-outreach-strategy-behind-candiers-14-million-retail-empire-_sBoOttK","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/e917b9de-3716-4562-a934-8e923ebae88d/group-item/871cebeb-39cf-470b-bb7d-b2b59d152835/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.","meta_description":"Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Ta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2211,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/the-scrappy-outreach-strategy-behind-candier-s-14-million-retail-empire/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/the-scrappy-outreach-strategy-behind-candier-s-14-million-retail-empire.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}