# The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

Page: https://stenobird.com/podcast/shopify-masters-925543/the-scrappy-outreach-strategy-behind-candier-s-14-million-retail-empire
Text version: https://stenobird.com/podcast/shopify-masters-925543/the-scrappy-outreach-strategy-behind-candier-s-14-million-retail-empire.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-05-14T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/the-scrappy-outreach-strategy-behind-candiers-14-million-retail-empire-_sBoOttK
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/e917b9de-3716-4562-a934-8e923ebae88d/group-item/871cebeb-39cf-470b-bb7d-b2b59d152835/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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Duration seconds: 2211

## Resource

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.

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## Transcript

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