Episode

Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.

Podcast: Shopify Masters
Published: Jun 23, 2026
Duration seconds: 1934
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Canonical source: https://shopify-masters.simplecast.com/episodes/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors-k7nL_jKq
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Summary

Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.