{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.","slug":"how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors","published_at":"2026-06-23T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors-k7nL_jKq","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/cf7048a8-4d7c-4142-be49-cc065624121c/group-item/716273a1-217d-4062-be61-982a62719298/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.","meta_description":"Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1934,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}