# Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.

Page: https://stenobird.com/podcast/shopify-masters-925543/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-06-23T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-lulu-and-georgia-became-a-9-figure-home-brand-without-investors-k7nL_jKq
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/cf7048a8-4d7c-4142-be49-cc065624121c/group-item/716273a1-217d-4062-be61-982a62719298/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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Duration seconds: 1934

## Resource

Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.

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## Transcript

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