Episode
Numbers are Chocolate Cake: Scaling Your Fractional Finance with Fiona Purves
- Published
- May 14, 2026
- Duration seconds
- 2287
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Summary
Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves , owner of Defacto FD , to discuss why your business numbers are more than just a tax bill—they are the story of your success. Fiona shares her transition from corporate industry to setting up a "pick and mix" finance department for small businesses. We dive into the importance of professional accreditation, why your bookkeeper might be feeling "professionally lonely," and how Fiona’s background as a yoga teacher brings a philosophy of "Karma Yoga" (selfless service) to her accounting practice. Key Takeaways: The Defacto Model: Scaling your finance department up and down based on your current needs. The Novel in the Numbers: Learning to see the real story behind the profit and loss sheet. The Un-Photoshopped Version: Why your accountant is your most trusted, judgment-free sounding board. Dooking and Balance: Why wild dipping and walking are Fiona's "non-negotiables" for avoiding burnout.