# Numbers are Chocolate Cake: Scaling Your Fractional Finance with Fiona Purves

Page: https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/numbers-are-chocolate-cake-scaling-your-fractional-finance-with-fiona-purves
Text version: https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/numbers-are-chocolate-cake-scaling-your-fractional-finance-with-fiona-purves.md
Podcast: [Scale Her Up: Female business stories and expert tips for business growth and success](https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057)
Published: 2026-05-14T09:50:00+00:00
Episode link: https://scaleherup.com/episode/fiona-purves-defacto-fd-finance-scaling
Audio file: https://episodes.captivate.fm/episode/464a8963-3dc0-43ae-923d-ba5c03f5cd01.mp3
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Duration seconds: 2287

## Resource

Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves , owner of Defacto FD , to discuss why your business numbers are more than just a tax bill—they are the story of your success. Fiona shares her transition from corporate industry to setting up a "pick and mix" finance department for small businesses. We dive into the importance of professional accreditation, why your bookkeeper might be feeling "professionally lonely," and how Fiona’s background as a yoga teacher brings a philosophy of "Karma Yoga" (selfless service) to her accounting practice. Key Takeaways: The Defacto Model: Scaling your finance department up and down based on your current needs. The Novel in the Numbers: Learning to see the real story behind the profit and loss sheet. The Un-Photoshopped Version: Why your accountant is your most trusted, judgment-free sounding board. Dooking and Balance: Why wild dipping and walking are Fiona's "non-negotiables" for avoiding burnout.

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