{"podcast":{"title":"Scale Her Up: Female business stories and expert tips for business growth and success","slug":"scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","podcast_index_feed_id":1377057,"rss_url":"https://feeds.captivate.fm/scale-her-up/","website_url":"https://Scaleherup.com","image_url":"https://artwork.captivate.fm/689a23c3-c9b8-4cd3-b6f3-1473fffd48f7/BAEoC8z0vwk9fr_1b51vInIP.png","author":"Brenda Hector","episode_count":169,"summary":"If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dre…","last_synced_at":"2026-06-15T14:17:12.082386+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057"},"episode":{"title":"Numbers are Chocolate Cake: Scaling Your Fractional Finance with Fiona Purves","slug":"numbers-are-chocolate-cake-scaling-your-fractional-finance-with-fiona-purves","published_at":"2026-05-14T09:50:00+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/numbers-are-chocolate-cake-scaling-your-fractional-finance-with-fiona-purves","show_page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","url":"https://scaleherup.com/episode/fiona-purves-defacto-fd-finance-scaling","audio_url":"https://episodes.captivate.fm/episode/464a8963-3dc0-43ae-923d-ba5c03f5cd01.mp3","summary":"Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves , owner of Defacto FD , to discuss why your business numbers are more than just a tax bill—they are the story of your success. Fiona shares her transition from corporate industry to setting up a \"pick and mix\" finance department for small businesses. We dive into the importance of professional accreditation, why your bookkeeper might be feeling \"professionally lonely,\" and how Fiona’s background as a yoga teacher brings a philosophy of \"Karma Yoga\" (selfless service) to her accounting practice. Key Takeaways: The Defacto Model: Scaling your finance department up and down based on your current needs. The Novel in the Numbers: Learning to see the real story behind the profit and loss sheet. The Un-Photoshopped Version: Why your accountant is your most trusted, judgment-free sounding board. Dooking and Balance: Why wild dipping and walking are Fiona's \"non-negotiables\" for avoiding burnout.","meta_description":"Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves , owner of Defacto FD , to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2287,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/episodes/numbers-are-chocolate-cake-scaling-your-fractional-finance-with-fiona-purves/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/numbers-are-chocolate-cake-scaling-your-fractional-finance-with-fiona-purves.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}