Episode

Why 85% of B2B Startups Fail at Market Entry with Bruce Cleveland

Podcast: Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Published: Jun 11, 2026
Duration seconds: 1422
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Summary

Bruce Cleveland, CEO and Founder of Traction Gap Partners and author of Market Engineering , joins John Golden to explain why product engineering is now table stakes and how CEOs can apply a five-tenet discipline — category design, positioning, messaging, storytelling, and thought leadership — to build enduring market leadership. Learn more at https://www.tractiongappartners.com .