{"podcast":{"title":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.","slug":"sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492","podcast_index_feed_id":340492,"rss_url":"https://salespop.libsyn.com/rss","website_url":"https://www.salespop.net","image_url":"https://static.libsyn.com/p/assets/1/5/1/6/15166615099be32240be95ea3302a6a1/SALES_POP.jpg","author":"Sales POP!","episode_count":1656,"summary":"Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.","last_synced_at":"2026-07-26T18:18:13.620213+00:00","page_url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492"},"episode":{"title":"Why 85% of B2B Startups Fail at Market Entry with Bruce Cleveland","slug":"why-85-of-b2b-startups-fail-at-market-entry-with-bruce-cleveland","published_at":"2026-06-11T13:08:00+00:00","page_url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/why-85-of-b2b-startups-fail-at-market-entry-with-bruce-cleveland","show_page_url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492","url":"https://salespop.libsyn.com/why-85-of-b2b-startups-fail-at-market-entry-with-bruce-cleveland","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Bruce_Cleveland.mp3?dest-id=1131191","summary":"Bruce Cleveland, CEO and Founder of Traction Gap Partners and author of Market Engineering , joins John Golden to explain why product engineering is now table stakes and how CEOs can apply a five-tenet discipline — category design, positioning, messaging, storytelling, and thought leadership — to build enduring market leadership. Learn more at https://www.tractiongappartners.com .","meta_description":"Bruce Cleveland, CEO and Founder of Traction Gap Partners and author of Market Engineering , joins John Golden to explain why product engineering is now t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1422,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/episodes/why-85-of-b2b-startups-fail-at-market-entry-with-bruce-cleveland/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/why-85-of-b2b-startups-fail-at-market-entry-with-bruce-cleveland.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}