Episode

Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call

Podcast: Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Published: May 13, 2026
Duration seconds: 1392
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Summary

In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory at https://corydunham.com/ .