# Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call

Page: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/cory-dunham-on-why-founder-led-businesses-lose-deals-before-the-first-call
Text version: https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/cory-dunham-on-why-founder-led-businesses-lose-deals-before-the-first-call.md
Podcast: [Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.](https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492)
Published: 2026-05-13T16:17:00+00:00
Episode link: https://salespop.libsyn.com/cory-dunham-on-why-founder-led-businesses-lose-deals-before-the-first-call
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Cory_Dunham.mp3?dest-id=1131191
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JSON: https://stenobird.com/v1/public/podcasts/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/episodes/cory-dunham-on-why-founder-led-businesses-lose-deals-before-the-first-call
Duration seconds: 1392

## Resource

In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory at https://corydunham.com/ .

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## Transcript

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