Episode

How AI Is Rewriting the Sales Playbook and Raising the Bar on Human Performance with Alex Varel

Podcast

Revenue Builders

Published

Apr 30, 2026

Duration seconds

3750

Processing state

not_requested

Canonical source

https://www.forcemanagement.com/revenue-builders-podcast

Audio

https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/ba79343d-9d07-464c-b506-42fb9794c788/group-item/a3e57eda-8634-4e0a-9187-5fa08dc6fa7e/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I

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Summary

Alex Varel joins John Kaplan and John McMahon to unpack what it takes to sell in this new environment, where technical depth, curiosity, and adaptability are no longer optional. The conversation explores how AI is reshaping productivity, why ICPs must evolve weekly, and how elite sellers distinguish themselves by orchestrating value across increasingly complex buying groups.