{"podcast":{"title":"Revenue Builders","slug":"revenue-builders-5006014","podcast_index_feed_id":5006014,"rss_url":"https://feeds.simplecast.com/0ZQTlM6I","website_url":"https://www.forcemanagement.com/revenue-builders-podcast","image_url":"https://image.simplecastcdn.com/images/de81d237-fb77-4f97-95cc-b4be766ba83a/0a8be8e4-c417-48c4-8b34-806dc5a61c26/3000x3000/revenuebuilders-artworkcover-final.jpg?aid=rss_feed","author":"Force Management","episode_count":362,"summary":"Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.","last_synced_at":"2026-07-24T00:17:42.771589+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014"},"episode":{"title":"How AI Is Rewriting the Sales Playbook and Raising the Bar on Human Performance with Alex Varel","slug":"how-ai-is-rewriting-the-sales-playbook-and-raising-the-bar-on-human-performance-with-alex-varel","published_at":"2026-04-30T12:00:00+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014/how-ai-is-rewriting-the-sales-playbook-and-raising-the-bar-on-human-performance-with-alex-varel","show_page_url":"https://stenobird.com/podcast/revenue-builders-5006014","url":"https://www.forcemanagement.com/revenue-builders-podcast","audio_url":"https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/ba79343d-9d07-464c-b506-42fb9794c788/group-item/a3e57eda-8634-4e0a-9187-5fa08dc6fa7e/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I","summary":"Alex Varel joins John Kaplan and John McMahon to unpack what it takes to sell in this new environment, where technical depth, curiosity, and adaptability are no longer optional. The conversation explores how AI is reshaping productivity, why ICPs must evolve weekly, and how elite sellers distinguish themselves by orchestrating value across increasingly complex buying groups.","meta_description":"Alex Varel joins John Kaplan and John McMahon to unpack what it takes to sell in this new environment, where technical depth, curiosity, and adaptability…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3750,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/how-ai-is-rewriting-the-sales-playbook-and-raising-the-bar-on-human-performance-with-alex-varel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/revenue-builders-5006014/how-ai-is-rewriting-the-sales-playbook-and-raising-the-bar-on-human-performance-with-alex-varel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}