# How AI Is Rewriting the Sales Playbook and Raising the Bar on Human Performance with Alex Varel

Page: https://stenobird.com/podcast/revenue-builders-5006014/how-ai-is-rewriting-the-sales-playbook-and-raising-the-bar-on-human-performance-with-alex-varel
Text version: https://stenobird.com/podcast/revenue-builders-5006014/how-ai-is-rewriting-the-sales-playbook-and-raising-the-bar-on-human-performance-with-alex-varel.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-04-30T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/ba79343d-9d07-464c-b506-42fb9794c788/group-item/a3e57eda-8634-4e0a-9187-5fa08dc6fa7e/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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Duration seconds: 3750

## Resource

Alex Varel joins John Kaplan and John McMahon to unpack what it takes to sell in this new environment, where technical depth, curiosity, and adaptability are no longer optional. The conversation explores how AI is reshaping productivity, why ICPs must evolve weekly, and how elite sellers distinguish themselves by orchestrating value across increasingly complex buying groups.

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## Transcript

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