Episode
£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage
- Podcast
- Recruitment Mentors Podcast
- Published
- Jun 29, 2026
- Duration seconds
- 4382
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/recruitment-mentors-podcast-1064772/episodes/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/recruitment-mentors-podcast-1064772/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In this episode, I sit down with Sam and Ulli, co-founders of Brand Partners, a two-person Munich-focused recruitment business they built from £20K in savings while navigating a non-compete, a second child, and the blurred lines of working with your partner every day. From Ulli taking an interim TA role to keep the lights on, to hitting £298K in revenue with just £2K a month in overheads, this episode covers the real numbers, the deliberate choices, and the trade-offs that most husband and wife business owners never say out loud. We get into how they split roles, why they stay 90% contingent, how their community of 250 senior marketing leaders became a genuine BD engine, and what it actually takes to protect a marriage when your business is also your life. Connect with Sam and Ulli here: https://www.linkedin.com/in/sambrand11/ https://www.linkedin.com/in/ulli-brand/ ------------------------- Watch the episode on YouTube: ------------------------- Podcast Sponsors: Claim your exclusive savings from our partners with the links below: Sourcewhale - Check Out Sourcewhale & Claim Your Exclusive Offer Here. Atlas - Check Out Atlas & Claim Your Exclusive Offer Here Raise - Check Out Raise & Claim Your Exclusive Offer Here. ------------------------- Want more content like this? The Wednesday Debrief is our free weekly newsletter for recruiters who take their craft seriously. Join 7,000+ subscribers here: https://newsletter.recruitmentmentors.com/ ------------------------- Get in touch with me: Linkedin: https://www.linkedin.com/in/hishemazzouz/ -------------------------