# £298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage

Page: https://stenobird.com/podcast/recruitment-mentors-podcast-1064772/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage
Text version: https://stenobird.com/podcast/recruitment-mentors-podcast-1064772/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage.md
Podcast: [Recruitment Mentors Podcast](https://stenobird.com/podcast/recruitment-mentors-podcast-1064772)
Published: 2026-06-29T05:00:00+00:00
Episode link: https://recruitmentmentorspodcast.captivate.fm/episode/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/7718451e-5ac9-4b5f-8e8d-d18e709434ac.mp3
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JSON: https://stenobird.com/v1/public/podcasts/recruitment-mentors-podcast-1064772/episodes/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage
Duration seconds: 4382

## Resource

In this episode, I sit down with Sam and Ulli, co-founders of Brand Partners, a two-person Munich-focused recruitment business they built from £20K in savings while navigating a non-compete, a second child, and the blurred lines of working with your partner every day. From Ulli taking an interim TA role to keep the lights on, to hitting £298K in revenue with just £2K a month in overheads, this episode covers the real numbers, the deliberate choices, and the trade-offs that most husband and wife business owners never say out loud. We get into how they split roles, why they stay 90% contingent, how their community of 250 senior marketing leaders became a genuine BD engine, and what it actually takes to protect a marriage when your business is also your life. Connect with Sam and Ulli here: https://www.linkedin.com/in/sambrand11/ https://www.linkedin.com/in/ulli-brand/ ------------------------- Watch the episode on YouTube: ------------------------- Podcast Sponsors: Claim your exclusive savings from our partners with the links below: Sourcewhale - Check Out Sourcewhale & Claim Your Exclusive Offer Here. Atlas - Check Out Atlas & Claim Your Exclusive Offer Here Raise - Check Out Raise & Claim Your Exclusive Offer Here. ------------------------- Want more content like this? The Wednesday Debrief is our free weekly newsletter for recruiters who take their craft seriously. Join 7,000+ subscribers here: https://newsletter.recruitmentmentors.com/ ------------------------- Get in touch with me: Linkedin: https://www.linkedin.com/in/hishemazzouz/ -------------------------

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