{"podcast":{"title":"Recruitment Mentors Podcast","slug":"recruitment-mentors-podcast-1064772","podcast_index_feed_id":1064772,"rss_url":"https://feeds.captivate.fm/recruitmentmentorspodcast/","website_url":"https://recruitmentmentors.com/","image_url":"https://artwork.captivate.fm/0ed6f71d-9885-4342-9d08-48514e035b86/podcast-cover2.jpg","author":"Hishem Azzouz","episode_count":500,"summary":"The #1 Most Practical Recruitment Podcast In the World","last_synced_at":"2026-07-20T10:18:04.200060+00:00","page_url":"https://stenobird.com/podcast/recruitment-mentors-podcast-1064772"},"episode":{"title":"£298K, Two People, £2K Overheads: How Sam and Ulli Built Brand Partners Without Burning Their Marriage","slug":"298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage","published_at":"2026-06-29T05:00:00+00:00","page_url":"https://stenobird.com/podcast/recruitment-mentors-podcast-1064772/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage","show_page_url":"https://stenobird.com/podcast/recruitment-mentors-podcast-1064772","url":"https://recruitmentmentorspodcast.captivate.fm/episode/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage","audio_url":"https://op3.dev/e/episodes.captivate.fm/episode/7718451e-5ac9-4b5f-8e8d-d18e709434ac.mp3","summary":"In this episode, I sit down with Sam and Ulli, co-founders of Brand Partners, a two-person Munich-focused recruitment business they built from £20K in savings while navigating a non-compete, a second child, and the blurred lines of working with your partner every day. From Ulli taking an interim TA role to keep the lights on, to hitting £298K in revenue with just £2K a month in overheads, this episode covers the real numbers, the deliberate choices, and the trade-offs that most husband and wife business owners never say out loud. We get into how they split roles, why they stay 90% contingent, how their community of 250 senior marketing leaders became a genuine BD engine, and what it actually takes to protect a marriage when your business is also your life. Connect with Sam and Ulli here: https://www.linkedin.com/in/sambrand11/ https://www.linkedin.com/in/ulli-brand/ ------------------------- Watch the episode on YouTube: ------------------------- Podcast Sponsors: Claim your exclusive savings from our partners with the links below: Sourcewhale - Check Out Sourcewhale & Claim Your Exclusive Offer Here. Atlas - Check Out Atlas & Claim Your Exclusive Offer Here Raise - Check Out Raise & Claim Your Exclusive Offer Here. ------------------------- Want more content like this? The Wednesday Debrief is our free weekly newsletter for recruiters who take their craft seriously. Join 7,000+ subscribers here: https://newsletter.recruitmentmentors.com/ ------------------------- Get in touch with me: Linkedin: https://www.linkedin.com/in/hishemazzouz/ -------------------------","meta_description":"In this episode, I sit down with Sam and Ulli, co-founders of Brand Partners, a two-person Munich-focused recruitment business they built from £20K in sav…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4382,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/recruitment-mentors-podcast-1064772/episodes/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/recruitment-mentors-podcast-1064772/298k-two-people-2k-overheads-how-sam-and-ulli-built-brand-partners-without-burning-their-marriage.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}