Episode
Ep. 128: Amy Kramer, Level Equity | Go-To-Market Benchmarks, Outbound Efficiency and AI Visibility
- Published
- May 14, 2026
- Duration seconds
- 2438
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Summary
On this episode, Amy Kramer, Head of the Go-To-Market Operating Group at Level Equity, shares findings from their 2026 Go-To-Market Insights Report—a benchmark study covering sales efficiency, marketing spend, headcount, compensation and AI adoption across their portfolio companies.Amy and Shiv dig into what the data shows: why SDRs are having to reach out to more prospects to book the same number of meetings, how the best-performing teams are breaking through the noise with smarter targeting and more direct outreach, and why companies are shifting more budget toward brand and top-of-funnel. They also cover the rise of AI visibility as a pipeline driver, how teams are restructuring around rev ops and product marketing, and what the shift in go-to-market rhythm means for how companies hire and retain customers.